This April tell your customers to paint their garden with colourful plants and brighten their outlook throughout the year!
With help from the HTA’s ‘Gardening is Good for You!’ campaign, supported by National Garden Gift Vouchers and sponsored by IMARA® for April, customers can get creative with colour.
Whether your customer wants a calming area to relax or a vibrant space to party, show them colour themes to suit their mood, combining plants and accessories to create the perfect garden for their health and well-being.
Encourage them to plan the colour of their outdoor space as they would their interior by considering the colour of fences, walls, structures and landscaping materials as well as pots, ornaments, furniture and other features to combine with their favourite plants and flowers.
Different colours can influence on your emotions in different ways:
- RED – bold, bright and stimulating, exciting and eye-catching
- ORANGE – warm and vibrant, happy and fun
- YELLOW – cheerful and welcoming, positive and stimulating
- GREEN – fresh, natural and calming, peaceful and relaxing
- BLUE – simple, cool, calming and relaxing
- MAGENTA / VIOLET / PURPLE – striking, powerful and energetic
- WHITE / GREY / SILVER – pure and simple, clean and classic
DO YOUR CUSTOMERS KNOW?
Colour can influence your visual perception of space. By growing bright red plants at the end of a long, narrow garden you can make it appear closer than it actually is, while cool, blue flowers will look further away, giving the impression that the space is larger. Vibrant colours like red and yellow grab your attention, drawing the eye away from eyesores or views you’d prefer to ignore, while pure white and gold shine out on dull days and brighten a shaded spot.
PLANTS OF THE MOMENT: COLOUR THEMED DISPLAYS
Garden centres can develop displays of plants around different colour themes. Plants can be grouped into different colour themed combinations to help customers choose perfect planting partners.
Include colourful plants that add immediate impact as well as things that provide continuity to keep the colour coming right through summer, highlighting colour from foliage, bark and stems, autumn colour, as well as flowers, fruits and berries.
Retailers can also promote colourful accessories, fencing, furniture and finishing touches.
Retailers can choose plants to fit their selected colour themes.
Perhaps use the principles of the Colour Wheel to create displays, or have fun with colourful groupings or partners.
Highlight good planting companions eg
- Purple & Yellow/Gold eg Geranium, Achillea, Rudbeckia.
- Red, Yellow & Blue eg Solidago, Scabious, Camassia, Scilla peruviana.
- Purple, Green & Orange eg Geum, Alchemilla, Geum.
- Violet, Orange & Green eg Campanula, Erysimum, Salvia, Verbascum, Hosta, Euphorbia, Bergenia, etc.
IMARA® sponsors being creative with colour in April