Peckish Channel 4 sponsorship goes live

Company: Westland Horticulture

In December it was announced that Peckish will be sponsoring the Channel 4 Weather bulletins, as part of wider plans to boost brand awareness and the wild bird card market.

The “Love Every Bird” campaign, which will expose the Peckish name to 10.4 million viewers, aired for the first time yesterday. Click here to view the adverts. 

The campaign will run through to end of February and is expected to further the brand’s position as the fastest growing name in the wild bird care market. The adverts will air in both the lunchtime bulletin and the evening slot, exposing the brand to viewers of the 8pm prime time TV programmes which are among the highest viewed on the channel. These include Kirstie & Phil’s Love it or List it, Food Unwrapped, and Jamie & Jimmy’s Friday Night Feast.

Rachael Dickinson, senior marketing manager at Westland, commented: “Last year Peckish had 45% brand growth year-on-year and we have implemented key strategies this year to help boost that figure further. One of which is the Channel 4 sponsorship which will reiterate Peckish’s position as the leading name for wild bird food. Sponsoring the Channel 4 weather is a first for any company in our sector, demonstrating our commitment to the brand and to raising the profile of the wild bird food market.”

The sponsorship will be supported by national press activity across weekend newspapers and digital engagement with an extensive social media campaign planned alongside targeted YouTube advertising. For retailers, there are also new promotional and marketing opportunities such as pallet deals and new point-of-sale materials to further entice customers and help drive volume sales.

The “Love Every Bird” campaign encourages people to feed wild birds and will drive growth in the sector. It focuses on the concept of capturing simple moments of joy in the garden, and how celebrating the little things, like feeding birds, can bring a smile even on the dullest of days. The lead product to feature in the campaign will be Peckish Complete Seed & Nut Mix. 
For further information on Peckish and the new ranges please contact your sales representative.

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