Broil King Roadshow takes products to dealers’ doorstep

Company: Broil King UK

Broil King® UK have not been deterred by 2020’s absence of trade shows and found a different way to get their products in front of dealers – by hitting the road and taking their products to the buyers. September saw the successful launch of the Broil King Roadshow, a product tour that stopped at over 25 dealers. It was important to the team to maintain current health and safety protocols and, among other measures, all barbecues were setup at 2 m apart in the open air.


More than Two Dozen Venues in Three Weeks

With GLEE and SPOGA abandoning their traditional show dates and venues due to Covid-19 restrictions, the Broil King UK Team used the platform of a roadshow to visit over 25 venues to showcase new and current products. The team ensured that Covid-related protocols were always followed, these include social distancing and sanitisation of products.

The only Roadshow in Town

As one of the only brands taking its product to the customer, the Broil King team had the chance to speak directly to they buyers without the pressures that trade shows present. In addition, several members of store teams had the opportunity to get hands-on with the brand. This offered real depth for both the Broil King sales team and the buyers.

Four Corners of the Country

From England to Scotland and Wales, the roadshow covered all four corners of the country and a visit to Ireland is much in the planning. The whole Broil King team were involved in the delivery of the inaugural roadshow and we are looking at plans to develop it in the future.

Martin Carnaby, Broil King Country Manager: UK, says “The roadshow was very well received. The dealers appreciated the effort we had made to bring the products to their doorstep. They all embraced the social distancing, and it gave us a great opportunity to demonstrate the quality of the full Broil King range.”

New products

Buyers had the opportunity to experience some of the new products arriving for the 2021 season including the new Crown Pellet Grills. They were also introduced to new features on Broil King’s most popular model, the Baron Grill series.

Anyone interested in more details about Broil Kings range please contact Martin Carnaby on 01513 366464 or

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