Wood floor experts, Bona, have kickstarted their expansion into the UK garden centre sector after a third of all Choice Marketing members ordered a Bona one-stop floorcare centre at their recent Trade Show!
Bona is a Swedish, family owned company, with a 100 year heritage of supplying high performance treatments for wood floors to the professional flooring industry.
The Bona one-stop floorcare centre features a small footprint (38 x47cm) metal POS merchandiser comprising mops, pads, cleaning solutions and polishes. The merchandiser can be enhanced using a range of floor stickers, other POS and video content. The core product is the Bona Spray Mop which delivers an easy, mop and bucket-free method of keeping wood and other hard floor surfaces clean.
Mindful of how the UK garden centre industry is evolving and the fact that larger centres are now taking around half of their turnover from non-garden ranges (HTA Garden Market Analysis Report), Bona’s Liam Walsh said, “We’ll be exhibiting at the Spring Fair, NEC, in February 2019 and I know this is a key event for garden retailers looking for extra ways to diversify. It’s going to be the ideal place for them to check out the quality of our product offering and to talk to us about the year-round profit opportunities we can offer.” Mike Cook, Group Services Manager at Choice said, “The new Bona format stands look superb and after all our hard work it’s great seeing them being set up in our centres.
Let the sales begin!”