Visitors to Glee this year were able to explore a new and extended range of products being unveiled on the Meadow View Stone stand. With 12 new decorative aggregates and over 20 additions to their paving collection, Meadow View have placed consumer trends at the heart of their product development process.
This commitment has also been echoed in their new retail-friendly packaging and informative brochure, as well as their customer driven website which launched at the show.
Marketing Director Sarah Hill said, “Glee is always a strong platform for Meadow View but this year has seen exceptional feedback. New product ranges such as our Urban Living collection and Travertine Paving were well received and we were able to effectively demonstrate how these might be displayed in a retail environment, especially to maximise linked sales. Many of the products that we have launched this year have been developed to complement our leading lines, giving customers a wider range of choice to suit every garden style and every shopper’s budget.”
Alongside discovering a wealth of new products and packaging unveiled at the show, visitors were able to take a break on the stand and enjoy a selection of speciality gins and drinks supplied by Halewood International. Halewood, the leading brand in giftware packs, provided hospitality for guests and were able to introduce them to innovative new tastes and flavours from distilleries across the UK.