Launched at GLEE 2017, SBM Life Science’s New Time, New Way strategy reflects the company’s new and exciting approach to the market. Recognising the significant changes and trends taking place in the garden care sector – increasingly restrictive regulations and a continued focus on sustainability resulting in the need to adapt and re-invent – New Time, New Way represents SBM’s investment in the future.
“The extraordinary year-on-year hike in pre-season sales to date of 46% is evidence our new strategy is working,” explained Darren Brown, Head of SBM Life Science in the UK. “As part of the strategy we have developed Job done – an exciting new weedkiller brand with an attention-grabbing look and feel and new chemistry – and launched Solabiol, a new brand ‘In Tune with Nature’. We are also proud to add Maxicrop to our portfolio of brands. Embodying our strategy and attuned to the UK market, these brands, have been pivotal at driving up our pre-season sales.”
To support the trade and create record sales this year, SBM Life Science is providing category leadership for the ‘weeds’ and the ‘naturals’ category, by breaking up the ‘usual norms’ and by raising the standards of point of sales materials in store. By increasing the level of investment, SBM has created new point of sales materials, aiming to improve on-floor and on-shelf visibility, creating tailor-made solutions in attention-grabbing display units.
The response of garden centres to SBM Life Science’s new initiatives has been positive. Simon Whitehead, Partner of Hall’s Garden Centres explained: “We have supported many of the heritage brands SBM have in their portfolio, going back through the Bayer Garden and pbi days. It is encouraging to see that the business appears to be engaging and listening to its retailers and is moving forward into a company that has a passion and willingness to succeed in our market. We are excited to see the reception of our customers to the newly launched brands like Job Done. Keep up the good work SBM!”
“We are delighted the pre-season sales have been so strong,” continued Darren, “but we are not resting on our laurels. We are now working hard to drive consumer sales and so support our garden centre partners throughout the season. We’re also taking the time to build strong relationships to make sure the products and solutions we develop will meet the needs of gardeners now and in the future.”