Lawn seed sales up five-fold this summer

Company: Johnsons Lawn Seed
  • Neudorff Organic Tomato Feed
  • Neudorff BugFree Bug and Larvae Killer Concentrate

Lawn seed sales went through the roof in June and July, extending the traditional springtime peak in lawncare category sales well into the summer, according to the latest figures released by Johnsons Lawn Seed, the UK’s oldest grass seed supplier.

Guy Jenkins, Johnson’s Lawn Seed’s Consumer Manager, said the company’s sales were “running at five times their usual volumes” during June and July, as consumers sought to catch up on getting lawns into shape for summer following the Covid-19 lockdown.

The star performer

The star performer in Johnsons’ leading lawncare range has been its Shady Place Lawn Seed, with sales soaring by 60%. The mix of hard fescue, strong and slender creeping fescue and brown top bent is formulated to provide outstanding results in shaded and semi-shaded areas under trees and next to high walls and hedges, resulting in top quality lawns with good drought-resistance.

Johnsons Lawn Seed’s Guy Jenkins explained: “The exceptionally dry spring has fuelled demand for Shady Place Lawn Seed, with boxes flying off the shelves as consumers turned to a trusted brand that’s proven to perform in dry conditions that can arise in areas of shade. The mix has enabled consumers to cultivate a high-quality sward that maintains its appearance and colour in areas of low light, which are often subject to drought as a result of overhanging trees or structures.”

Guy added: “Shady Place Lawn Seed is an improved product that now incorporates Seedbooster technology, an innovative two-in-one seed coating that was developed for the professional turfcare market. Each seed is wrapped in a parcel of fast and slow-release fertiliser, resulting in seed germinating quickly and establishing faster, while acting as a harmless bird deterrent, too. As well as providing 30% more grass, while being child and pet-friendly, the proven performance of Seedbooster technology is driving brand loyalty among consumers, who have witnessed first-hand how well this advanced seed coating technology performs, even in tricky situations that are subject to shade and drought.”

Significant Investment

Earlier this season, Johnsons Lawn Seed, which is celebrating its 200th anniversary during 2020, announced that sales of its market-leading portfolio of lawncare products have risen by 40% over the past two years. Significant investment by its parent company DLF Seeds, which injects €14million per year into research and development, has helped Johnsons Lawn Seed to further strengthen its position in the market with the introduction of two new products for 2020.

New Tuffgrass with Dog Patch Resistance is a unique, scientifically proven mix that resists dog urine damage to lawns, while new Quick Lawn with Accelerator-treated seed delivers 38% more grass within the first seven days as a result of the company’s new Accelerator treatment, a seed dressing that delivers biostimulants into the seed to generate rapid germination and establishment. It also contains a wetting agent that speeds-up water absorption for fast germination, and results in a strong, thick lawn, even in wet or cold conditions.

Neudorff

DLF Seeds, which also distributes Neudorff’s natural plant care and plant protection portfolio in the UK, has reported that sales of the company’s pioneering natural products have performed strongly this summer.

Five leading products in the Neudorff range, Organic Tomato Feed, BugFree Bug and Larvae Killer ready-to-use, BugFree Bug and Larvae Killer Concentrate, AntFree Ant Killer Granules and Sluggo Slug & Snail Killer have all chalked-up sales results that are ahead of 2019 levels – and continue to perform strongly.

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