Growing vegetables, salads and herbs is always popular, but for city dwellers with only a small outdoor space, it may seem a challenge too far. But thanks to Juliana Greenhouses new Urban Series of apartment and courtyard growing spaces, home ripened produce and an oasis of green can be achievable after all. Ready for spring, the Juliana Urban Series comprises the Balcony, the Vertical and the City Greenhouse, all three combining elegant aesthetics, high end functionality and small space adaptability. All three products offer perfect added value sales for urban and upmarket garden centres, florists and interior design emporiums.
The Juliana Balcony can be wall mounted or fitted to the rails of the balcony with the supplied brackets. The Vertical combines planting room with a workstation area perfect for sowing salads and harvesting herbs. The City Greenhouse is a sturdy mini-greenhouse on wheels, allowing for movement into the sunniest balcony, terrace or courtyard areas as needed and easy to transport if you move home. The entire Urban Series comes equipped with removable plants shelves allowing home entertainers to take herbs straight to the kitchen or dining table.
Marketing manager, Pete Monahan said, “All Juliana products are based on the principles of Danish design – simplicity, aesthetics and functionality and combine sturdy profiles with aesthetic appeal and attention to detail. With the Urban range we have applied all our traditional values to the recognition of a
significant lifestyle trend – city and apartment living, combined with desire for healthy home-grown food and green space. These are not mutually exclusive, and Juliana Urban proves the potential of the best of all worlds.
“We will be embarking on a consumer marketing campaign for the Juliana Urban range, combining national consumer media, social media and regional media in areas of high-density upmarket apartment development. Our customers can also be assured of the fantastic customer service for which we have become known. All Juliana products offer toughened safety glass, comprehensive frame guarantees, and prices start at £399 for the Balcony and £499 for the City Greenhouse and the Vertical with all prices including VAT and home delivery.
The international Juliana Group has an enviable reputation for quality and value and has enjoyed considerable consumer and trade reputation in the UK with its newly relaunched mass market Halls brand and the hugely successful Eden Zero Threshold™ greenhouse range. Its Juliana brand is associated with the glasshouse and garden room market and the Urban range taps into this upmarket design and build quality, now applied to greenhouse and grow your own products suitable for lifestyles where space is at a premium.
Interested retailers should contact their Juliana Group representative or call the company on 01242 676625, or email firstname.lastname@example.org.