Juliana Group relaunches Halls Greenhouse brand

Company: Juliana Group

The Juliana Group, Europe’s leading greenhouse manufacturer, formerly known as Eden Halls Greenhouses in the UK and one of the UK's longest established greenhouse manufacturers is to relaunch its classic Halls greenhouse brand. Timed for the spring 2019 season, the relaunch comprises a new graphic expression and logo for the Halls brand and a new Halls greenhouse model, set to revitalise the greenhouse market with the first radical new design in many years.

The Halls greenhouse brand has an enviable reputation for quality and value in the market and is one of the most trusted greenhouse names in the UK.  Marketing manager, Pete Monahan said, “Halls is the foremost UK greenhouse brand aimed at starter and family greenhouse gardening. As this market expands, we felt it was time for a refresh in terms of branding, products and communications support to appeal to the new greenhouse consumer and enable the Garden Centre trade to maximise this opportunity.

“The new logo and supporting marketing materials are all about a contemporary image and we will be embarking on a consumer marketing campaign, majoring on social media to ensure sell through for our retailers. The branding is also a logical progression, aligning our good, better, best sales strategy with activities throughout Europe. Our customers will still enjoy the fantastic customer service for which we have become known and our new product development programme will continue with new Halls product being launched from now through to the spring.”

All Halls products offer comprehensive frame guarantees and RRPs include VAT and home delivery. Interested retailers should contact their sales representative or call the company on 01242 676625 or email mail@eden-greenhouses.com.

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