Fiskars’ campaign helps grow sales for retailers

Company: Fiskars

Fiskars’ exclusive spring trade offer to support the company’s consumer focussed ‘0% Stress, 100% Happiness’ marketing campaign, has proven to be an outstanding success so far.

Running from 1st March to 30th June, it is rewarding customers who spend £50 on Fiskars gardening tools at a participating retailer or garden centre with a £10 voucher to use at the same retailer if they are still happy after 60 days. If £100 is spent, the customer receives a £20 voucher. They can then return to the retailer and spend it on anything in store.

Feedback from the trade indicates that the promotion is delighting Fiskars customers and providing numerous additional sales opportunities for participating retail outlets.

Additionally, in order to maximise the enhanced potential for extra sale volumes, retailers are welcoming the help and assistance provided by Fiskars’ new direct sales channel, which launched in March.

Helping outlets to order Fiskars products without the need to use a wholesaler, retailers are using the new sales channel to create eye-catching POS solutions and directly access a broad range of the latest, market-leading gardening tools, including the new 2019 additions to the Fiskars’ popular Light range.

More support for the trade to come

And Fiskars has more exciting trade promotional plans to maintain the momentum created by the spring offer.

This autumn will see the launch of the ‘0% Leaves, 100% Happiness’ campaign, providing a seamless follow on to the already successful ‘0% Stress, 100% Happiness’ promotion.

Customers purchasing any Fiskars product at a participating retailer between 1st September and 31st October 2019, will have the opportunity to enter into a competition to win a garden makeover worth up to £3,000. Coinciding with the time of year when thoughts turn to preparing the garden for winter, ‘0% Leaves, 100% Happiness’ is set to provide enhanced sales opportunities for retailers.

Further details will be released closer to the launch date.

Georgina Taylor, Trade Marketing Manager for Fiskars, comments: “We have been delighted with the trade reaction to our spring promotion, which has helped unlock great sales opportunities for our retail partners. On the back of its success, we look forward to officially unveiling the ‘0% Leaves, 100% Happiness’ marketing campaign later in the year as we plan to further support the trade in the important pre-Christmas trading period.”

For more information on Fiskars gardening tools visit www.fiskars.co.uk.  

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