Expanding the Toprose range with new attractive formats

Company: SBM Life Science

Recognising the passion for roses amongst gardeners in the UK, SBM Life Science has expanded its hugely trusted and successful Toprose brand.

The company has brought into the market a new packaging format with 3kg tubs, offering a great value to the consumer. The format is ideal for retailers to place it outside for driving incremental rose care attachment sales.

In addition to the existing 1kg Toprose pack, SBM Life Science is introducing to the market a great value for money 1.25kg pack. The extra 25% value provides retailers additional promotional opportunities and will be highly attractive to gardeners passionate about roses.

“Gardeners love their roses, willing to invest to make sure they produce beautiful blooms,” explained Group Brand Manager at SBM Life Science, Christina Bouzala. “By adding new formats to our rose care range, including the great value tubs of Toprose, we are giving garden centres more opportunities to increase sales.”

The strength of the Toprose brand will be used to offer consumers feed and treatment best in class rose care solutions; Toprose Bug Killer and Toprose Fungus Control & Protect are also being launched for 2018.

Fast acting, Toprose Bug Killer protects against common rose pests including greenfly, blackfly and caterpillars, while Toprose Fungus Control & Protect is an advanced fungicide that controls all major diseases of roses including blackspot mildew and rust.

These products add to SBM Life Science’s popular rose care range. The premium rose and shrub feed, Toprose Gold contains the balance of nutrients roses need and added seaweed extract means the plants can use these wonderful nutrients to the maximum and develop into bigger, brighter and healthier plants.

  • Top class, longer lasting, bigger blooms are guaranteed.
  • Iron helps protect your roses from disease.
  • Extra nitrogen results in greener, healthier leaves.

Toprose, the UK’s Number One* rose feed is also available from SBM Life Science. It has the perfect balance of nutrients for bright and beautiful roses and shrubs.

Toprose Bug Killer contains deltamethrin.
Toprose Fungus Control & Protect contains trifloystrobin and tebuconazole.

*GfK Retail Audit Hitlist, GB Panelmarket, excl Ironmongers, Non-Straights Rose, April 2017, value and volume

www.sbm-lifescience.co.uk

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