Providing the launch platform for the company’s new 2020 product innovation and ambitious category vision, Evergreen Garden Care was delighted by the response it received from customers at this year’s GLEE event.
The leading garden care company also made a big impression on the show with its impressive new stand design, which featured a number of interactive product areas for visitors to immerse themselves in and discover more about the innovative new products planned for 2020, including the exciting new direction the company is moving in.
“GLEE was the perfect opportunity for our business to demonstrate that we have really listened to our customers and consumers, and have responded with a number of new product innovations that not only reflect the changing needs of today’s gardener but will drive significant category growth in each of our key product areas,” commented Mark Portman, managing director, Evergreen Garden Care.
“We were delighted by the response we received at this year’s show and look forward to working closely with our retailers and partners to deliver what promises to be an extremely successful 2020.”
The new product innovation displayed at the show included the breakthrough Miracle-Gro® Performance Organics range, which means that for the first time gardeners will no longer have to sacrifice efficacy and performance when using sustainable gardening products. Also new from Miracle-Gro® is a new range of plant care products designed to appeal to those consumers looking for easy to use solutions that make caring for plants simple, no matter how big their need or small their space.
Exciting new innovations were also announced for the market leading Roundup® brand, including extensions to both its non-glyphosate range and lawn weed killer product ranges.
Evergreen Garden Care will support new product innovation with multi-platform consumer marketing campaigns throughout 2020, which includes TV, digital and in-store activities.
For further information visit www.lovethegarden.com.