Taste of the West looks for champions...

Company: Taste of the West

The closing deadline for the 2017 Taste of the West Product Awards is fast approaching. 6th March is the last date for entries and the message is be in to win!

The West Country’s food and drink is now more diverse, and of higher quality than any other region in the UK and rivals such gastronomic European regions as Tuscany and Provence...so say Taste of the West who has been at the forefront of this movement for over 25 years.  Their awards programme is now the largest regional awards programme in the whole of the UK with over 1200 individual products tested each year.

As John Sheaves, CEO of Taste of the West says “The awards underpin all of our regional promotional campaigns as it provides us with three key marketing strands – Quality, Integrity and Provenance.  And as we provide this platform for the visitor economy to feed from, we are well aware now that the food and drink offer in the West Country is beginning to make waves in a very crowded tourism market place – it is now one of the top three reasons why visitors flock to our region each year.  But, we have to keep challenging the industry to maintain the standard and to come up with even better products”.

Out of 1200 products – about 750 will receive an award and about 250 are likely to receive a GOLD award with 25 of those being our champions from each class.  So, will your product be one of our champions?  The only way to find out is to enter the 2017 awards scheme.

The closing date for entries is 6th March this year so the message is...to win, be in!

Judging takes place in April and is always carried out using top independent technical experts.  The first round of awards will be announced in May with Champion Winners and the Supreme Champion Product winner being announced at a lavish ceremony in October.

For more information: visit www.tasteofthewest.co.uk

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