New Era, the Doncaster-based, internationally recognised cutting-edge fish food specialist, has appointed a marketing manager with abundant sales and marketing expertise to take full advantage of the company’s latest and impending advances within the aquaculture marketplace.
After running his own marketing consultancy for the last six years, David Grassby was looking for a fresh challenge and now recognises the huge potential for New Era’s revolutionary fish foods and dietary regimes both for home aquarists and professional aquariums.
David said: “I have joined a great company that is enjoying fantastic growth in theUKand worldwide. The challenge of helping promote a unique product and philosophy in a completely new market sector, for me, is really exhilarating.”
Prior to being self-employed, David held marketing directorships with theUK’s leading office products wholesalers - Kingfield and Spicers - for almost 30 years.
Peter Kersh, New Era’s managing director, commented: “David brings a wealth of marketing and commercial experience to the company at a time when it is moving into an exciting phase of its development."