This year, Mr Fothergill’s Sales Conference was visited by Love Your Garden presenter David Domoney who gave an enthusiastic presentation about gardening and shared his experience of garden transformations.
David Domoney joined forces with the vegetable experts at Mr Fothergill’s to develop David Domoney’s Get Growing seed range for the 2018 season. Aimed at newcomers to grow-your-own, the collection includes 66 of the most popular vegetable varieties and 10 easy to use seed mats and tapes. Packet backs offer simple, jargon-free instructions and a QR code links to further ‘on the spot’ advice from David.
Packet fronts employ easy reference icons designed to sell the simplicity of the products. In store, the stand-alone range is displayed A to Z, and includes smaller pea and bean packets more suited to smaller scale growing and beginner gardeners than traditional pea and bean packaging.
Mr Fothergill’s reports that sales of David Domoney’s Get Growing seed range has exceeded initial expectations, the collection has beaten the season’s forecast.
Ian Cross, Mr Fothergill’s retail marketing manager says: “We are really pleased with the positive reaction we have had from retailers and their customers. David Domoney’s Get Growing range is the perfect starting point for everyone new to growing vegetables from seed and fits perfectly with David’s passion for encouraging everyone to discover the life-long joy that gardening can provide.”
Among top selling varieties are Cress, Coriander, Carrot Finger and Flat leaved Parsley.
Seed packets have a suggested selling price from £1.35 to £3.49. To find out more about the Mr Fothergill’s range, log on at www.mr-fothergills-trade.com or telephone 01638 554111.