During 2021 Blue Diamond and The Soil Association aim to break down any perceived barriers to gardening in an organic and more nature friendly way and to point customers on a journey towards changing to organic approved products and natural alternatives.
Blue Diamond’s commitment
Blue Diamond is the 2nd largest Garden Centre Group by turnover with 37 garden centres in the UK and Channel Islands.
The exclusive partnership with The Soil Association shows Blue Diamond’s commitment to reducing its impact on the environment and to promoting a greener, cleaner and more nature friendly way of gardening.
Managing Director, Alan Roper, said, “I am pleased that by forming this partnership we are able to shine a spotlight on the commendable charitable work of the Soil Association whilst at the same time helping gardeners on a path to 100% environmentally friendly gardening so they can rely on healthy gardens the natural way.
“This is a really important and exciting initiative which I hope our customers will get behind."
Blue Diamond’s “Make the Switch” campaign
Blue Diamond’s goal is to offer their customers an organic approved or nature friendly alternative for every chemical product they currently use to encourage them to make the switch to products that are kinder to our environment.
Each month Blue Diamond will focus on different natural/organic approved alternatives for different parts of the garden such as Roses, Vegetables and Composting for example.
During the month of April, Blue Diamond and The Soil Association will focus on Lawn Care and will provide hints, tips and guidance to customers on which products are available to help care for their lawn in a natural and eco-friendly way.
From May onwards, the focus will turn to Organic Rose Care and how to ensure your roses stay pest and disease free using organic approved products, along with advice on companion planting and other natural methods to ensure your roses stay blooming lovely!
Blue Diamond takes its environmental responsibilities very seriously and over the years Blue Diamond has already taken many positive steps to reduce its impact on the environment and has implemented measures to reduce its carbon footprint.
Read more about our environmental steps – click here; https://www.bluediamond.gg/environment
Blue Diamond is committed to becoming peat free
Peat and ways to become peat free is at the forefront of many customer’s minds at the moment. Blue Diamond is committed to becoming peat free and is working in collaboration with The Soil Association at ways to achieve this. Blue Diamond’s own nursery at Bridgemere already grows crops in reduced peat and is undergoing production trials of peat free with a view to rolling out peat free crops this Autumn, roses being the first peat free plants.
Blue Diamond will continue to work with its suppliers and organisations such as The Soil Association to achieve a greener and more nature friendly way of gardening, this is better for the Earth, better for us and certainly better for bees!