Looky-loos—everyone in sales has to deal with their fair share, but exhibitors can rest assured that everyone at SuperZoo is a bona fide retailer or service professional attending with the express intent of finding unique accessories, supplies and brands to help their businesses shine. Moreover, a large segment of the 11,000 show-goers who attend annually won’t be attending any other buying event all year.
A whopping 94% of the pre-qualified attendees at SuperZoo–the most-attended trade show in the North American pet market—say they have purchased or plan to purchase from a supplier found at the event. And they have the resources to back it up: 48% have annual purchasing budgets greater than $100,000. Nearly a quarter of buyers have budgets over $1 million.