British Home Enhancement Trade Association (BHETA) has got the backing of thirteen leading suppliers to hold a new National Home Improvement Week for the home and garden industry from 12th to 18th March 2018.
Backing for the new event has been secured from Akzo Nobel (Dulux, Polycell, Hammerite, Cuprinol), Stanley Black & Decker, Henkel (Loctite, Unibond, Solvite, No More Nails and Nitromors) Fiskars, Shurtape (Duck Tape, Frog Tape and T-Rex Tape), Husqvarna (Gardena, Flymo, McCulloch, Jonsered, Universal), What More UK, Trend Tools, Harris, Nilfisk, QEP (Vitrex, Plasplugs, Homelux), Duracell and ERA Home Security.
BHETA's new consumer awareness week will embrace all aspects of home and garden improvement from trends to techniques and from achievement to enjoyment. The initiative will play out using the full suite of social media - Instagram / Twitter / Pinterest / Facebook – as well as traditional media communications.
There will be a full suite of marketing materials for retailers and wholesalers including point of sale, posters, and press ads, to enable them to promote their participation and drive sales ahead of the key Easter period.
Paul Grinsell, home improvement director at BHETA, said, “The primary short and long-term purpose is to galvanise and renew consumers’ interest in improving their homes and gardens, whether by extension, renovation or refurbishment through decorating and makeover to 'old school' DIY and gardening as a hobby, to lifestyle home and garden trends."