GIMA Knowledge Exchange: Key Account Management

Date: 12th December 2018
Location: Horticulture House, Chilton Didcot, Oxfordshire, OX11 0RM

Key Account Management


Participants will be better able to:

  • Differentiate between ‘Account Management’ and ‘Key or Strategic Account Management’.
  • Use a range of skills to maintain and develop relationships with customers
  • Expand the revenue and worth of accounts they manage
  • Retain and defend the accounts they manage from competitors


  • Account Management or Key Account Management?
  • Building relationships with clients
  • Resolving with challenges and complaints
  • Beyond sales, becoming a trusted problem solver
  • Spotting opportunities and growing accounts
  • Influencing your own organisation to help match customer’s needs
  • Retaining accounts
  • Defending accounts from competitors

Horticulture House
Manor Court
Didcot OX11 0RN

GIMA Members: £175 + VAT per day for 2 or more workshops
GIMA Members: £195 + VAT for one workshop

Non Members: £205 + VAT per day for 2 or more workshops
Non Members: £225 + VAT for one workshop

Limited spaces available : Email: Call: 01959 564947
Further information can be found on the GIMA website