British Flowers Week is the annual nationwide celebration of British cut flower growers and the skilled independent florists they supply. The campaign unites the British cut flower industry behind the call for consumers to buy - and value - locally-grown, seasonal British flowers and foliages.
“British Flowers Week has become an exciting showcase for all that is truly brilliant about British flower growers and the independent British florist,” says Helen Evans, Director of Communications at New Covent Garden Flower Market, the driving force behind the British Flowers Week campaign. “In the hands of professionals, British flowers and foliages are revealed at their inspirational best.”
The hub for British Flowers Week news is the website www.britishflowersweek.com which will host the latest updates on the events, images and designs of British Flowers Week, including a series of specially commissioned floral designs by five top florists at London’s New Covent Garden Flower Market.
The site also hosts a ‘Florists’ Toolkit’ of information and downloadable materials for growers and florists thinking of hosting British Flowers Week workshops, demonstrations, open days and events or of creating special British flower bouquets or window displays. The Toolkit includes the campaign 2016 logo, ideas on how to get involved and how to promote a British Flowers Week event.
About British Flowers Week #BritishFlowersWeek www.britishflowersweek.com
British Flowers Week is the brainchild of London’s New Covent Garden Flower Market, where British grown flowers and foliage have been traded for centuries. The British Flowers Week campaign brings retail and event florists, flower schools, growers and wholesalers together to showcase the best of British flowers, foliages and floristry.
In June 2015, British Flowers Week workshops, talks and floral demonstrations took place in flower shops, on flower farms and in event venues up and down the country. There were British cut flowers in Downing Street, in stately homes and RHS gardens, whilst on Social Media the hashtag #BritishFlowersWeek lit up, reaching 5.4 million on Twitter alone.
Details of any British Flowers Week event should be sent to the British Flowers Week campaign at firstname.lastname@example.org to be posted onto www.britishflowersweek.com.