Pokemon is now officially more than a game - it's a cultural phenomenon. Millennials and their families are interacting with their local communities - including your garden centre - on a much more intimate scale than ever before. How are you making the most of the craze? Does your centre happen to be a Pokestop or a Gym? Do you or your staff use the app yourself? Garden centres such as Cardwell and Chessington have already been actively inviting customers to search amongst the plant areas - will you be doing the same?