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1 Mar 2018,  George Bullivant

Ascential puts its exhibitions up for sale

Ascential, the owner of Glee, Pure, Spring & Autumn Fair trade shows has announced a strategic review of its exhibitions business.

13 Mar 2018,  Saffron
Exhibitions for years have been "Miss-Sold" to us all. Visitor numbers in decline, cost spiral. A hard sell to get us to sign up for Spring Fair 2019. Most shows are poor, quieter, every year. Glee is too small. They refuse to amalgamate Autumn Fair with Glee, because buyers say they do not want this! Most of the buyers I have spoken to do want it! But lets take Glee to Spring Fair, that didn't impress buyers or the exhibitors. Its all about making money, that's business. Exhibitions are a huge investment for companies. We measure our return carefully, then make the decision to go back or try new. We never re-book immediately. £££
7 Mar 2018,  Gardenboy
Does make you consider the validity of Trade Shows full stop, huge cost to the exhibitor, usually to say 'high' to existing customers. In this day and age surely an investment in marketing and presentation is where the money should be spent and not on the 'look at the size of my stand' dinosaur thinking?
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