Gardenex team organises comprehensive exhibitor support package for UK suppliers at spoga+gafa 2021

Company: Gardenex

UK companies are being urged to utilise the many advantages available to exhibitors within the Gardenex-organised UK group at spoga+gafa, which has been rescheduled to take place in Cologne, Germany, on 30 May to 1 June 2021.

The world’s largest garden lifestyle trade show was due to take place on 6-8 September this year but the organisers decided to postpone the show because of the coronavirus pandemic.

UK companies wishing to take a stand have the opportunity to either join the UK Pavilion or exhibit on an independent stand with the benefit of all the support, information and advance publicity offered by the multi-lingual Gardenex team, who will be based on the Gardenex industry information stand within the pavilion in a prime location at the show. 

Gardenex has organised strong UK groups at spoga+gafa for many years as one of the Department for International Trade’s Trade Challenge Partners. The event will be on the bid list for cash grant funding for eligible SMEs taking part, which Gardenex administers and distributes. 

Director General Amanda Sizer Barrett said: “Following the postponement of this September’s edition of the show and the announcement of the new show dates next year, the Gardenex association team is looking forward to supporting UK exhibitors at spoga+gafa in 2021. 

“We provide a comprehensive show support package for exhibitors which includes organising space and stand build if required, plus advice and information on all aspects of exhibiting; excellent international PR coverage before, during and after the event; a multi-lingual Product Innovation brochure which will be sent to international buyers drawn from our exclusive database; plus help during and following the event to maximise sales leads and guidance on converting these to new export sales.”

Gardenex’s comprehensive UK Pavilion and stand package is designed so that participating exhibitors can just turn up and display their products. The association’s dedicated event organisers will help with freight, travel, accommodation and other logistics.

spoga+gafa covers all aspects of practical and leisure gardening and is divided into the following product sectors: garden living, garden creation and care, garden BBQ and garden unique. The 2019 show attracted around 40,000 trade visitors from 124 countries, with over 64% of the visitors coming from outside Germany.

A broad spectrum of buyers is expected to attend next year’s spoga+gafa, including representatives from garden centres, DIY stores, mail order/internet sales, supermarkets, discounters, department stores, specialist furniture retailers, landscapers and many international distributors and wholesalers of garden products that support the retail and contract trade from around the world.

Previous British group exhibitors have seen buyers from countries across Europe as well as leading distributors and retailers from markets such as the US, Canada, Dubai, Israel, China, Japan, South Korea, New Zealand and Australia.

If you’re interested in taking a stand on the UK Pavilion at spoga+gafa 2021 with Gardenex, please contact Katie-Mai Smith at katie-mai@gardenex.com. To obtain more information about the comprehensive business and export services the Federation provides to its members, visit www.gardenex.com for more information.

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