Peckish is back on TV in 2024…
Westland Horticulture is pushing significant investment to promote Peckish in 2024. Peckish will hit 20 million homes in 2024.
The new Peckish campaign brings to life the brand’s promise of sustainably sourced ingredients that our beautiful garden birds simply can’t resist! But it also talks to a wider mission that the brand supports nature, through ongoing initiatives such as the reduction of plastic in the introduction of paper packaging. Along with the ‘field to beak’ production strategy that strives to reduce waste and offset carbon emissions with reducing miles, and the continuous innovation that goes into our sustainable products.
But what really sets us apart is the love and care that goes into each bag of our bird food. We use only the finest, freshest ingredients and carefully mix them to create blends that are irresistible to birds. We believe in products that are naturally good both inside and out! So, whether consumers are looking to attract small colourful birds or larger varieties we've got it covered.
The new ‘Peckish for Nature’ brand platform will be brought to life through a series of activations in video on demand, radio, digital, social, press and, most significantly including a £1.5m TV push to reach a wide audience of 20 million homes.
The TV ad itself is born from the love of wild birds and the beautiful and important dimension that a blast of nature, colour, and sound brings to life. Peckish loves nature and by making amazing bird food that birds truly can’t resist, they bring that enjoyment to gardens too. And because of that love of nature, our key support messaging lets consumers know we are doing it in the right way; sustainably and in tune with the environment. In this exciting TV spot, viewers are treated to a spectacular show of the vibrant colours of wild birds being fed with Peckish. This captivating scene encapsulates the essence of Peckish, revealing how our brand truly does bring us all closer to nature.
This inspiring multi-platform campaign will launch across TV, social channels, digital and point of sale in January next year.
Find out more about Peckish at www.peckishbirdfood.com