Introducing new Apta Lightweight
As the doors open on Glee 2023, Apta – one of the nation’s most beloved pot suppliers – enters an exciting new chapter with introduction of the new Apta Lightweight range.
This fabulous new range is the result of a creative partnership between Apta and fellow industry stalwart, formwerk - part of the Scheurich Group – who boasts unrivalled expertise spanning several decades, with formwerk having a long track record of supplying outdoor pots within Europe. The first result of this partnership is the Apta Lightweight range, which is to specialise in rotational moulded pots and launches with two unique collections – Weben and Beton.
Characterised by first-class, energy-efficient production and optimum workflows to maintain quality control, this new partnership develops a new generation of plastic pots which showcases the true value of lightweight solutions within the UK marketplace. With trend led designs normally seen in classic planter mediums but at a fraction of the weight, Apta Lightweight is set to amaze consumers, whilst the robust quality and 10-year guarantee will offer even more peace of mind for shoppers. All of this together means Apta Lightweight will plug the gap where rotational moulded designs were once lacking.
Commenting at the launch of Apta Lightweight at Glee 2023, AMES UK’s Managing Director, Paul North said: “Apta Lightweight marks a true next chapter for the Apta brand, and one that we believe will offer real tangible value for our retail customers.
“Our new lightweight offering, alongside Apta’s existing products, means the brand will now have a product hierarchy that opens up container gardening to all consumer demographics. In doing so, Apta reaffirms itself as the go-to supplier for all things pots.
“The scale of this venture is only possible due to our ground-breaking new partnership with formwerk. Being able to work so closely with the production team to curate a product profile that best suits Apta’s needs has been an incredible journey that I’m sure is representative of a long and prosperous working relationship.”
A spokesperson for formwerk, added: “As market leader and powerful supplier for all kind of outdoor planters formwerk is proud to be chosen as Apta’s new partner to develop the Apta Lightweight product range. The excellent know-how of both players, the use of very modern and sustainable production technologies, and our great logistic capacity are a good basis for a successful long-term relationship we are very much looking forward to.”
About Apta Lightweight
Boasting strong environmental credentials, the full Apta Lightweight offering will be constructed from recycled materials and the pots will be fully recyclable at the end of their lifespan. Perfect for indoor and outdoor usage, every product will be frost and UV resistant.
Two collections will officially launch the range, both the result of significant market research undertaken by AMES UK to identify those trends which have mass consumer appeal. Weben will showcase “woven” designs in three neutral colourways and three pot sizes to choose from, whilst Beton will feature four “concrete” planters in the same three neutral colourways.
Season 24 will also see the transition of the Plant Avenue brand into Apta Lightweight to create an all-encompassing lightweight range. Previously part of the Kelkay portfolio and having been incorporated into Apta last year, rebranding Plant Avenue will allow Apta to truly lead the way with a full portfolio of planters across all material types and orderable from one trusted supplier.
Don’t miss out
To find out more about the Apta Lightweight launch, including how you can start stocking it, please visit www.apta.co.uk. For more details on the AMES UK family of brands please visit https://ames-uk.com/