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Collecting customer’s e-mail addresses; How and Why
Garden Centres are using e-mail marketing more & more, realising that it’s more effective, cheaper and greener than sending physical letters by post. But how do they build up a decent database of customer email addresses? |
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Author: Ian Lucas Company: QV Web Services
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Don't rush in...
George Osborne delivered some ‘unavoidable’ and expected cuts in his first ‘tough but fair’ budget. To address ‘Britain’s massive debts’, Osborne included cuts of 25% from public service spending. Thomas Palfreyman, chairman of eFIG and MD of Urban Planters warns government departments to think hard before removing plants from their workspaces. |
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Author: Thomas Palfreyman Company: e-FIG
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We all like to be seen to be green! It comes naturally
Green credentials for a business are seen as a positive advantage in client retention and gain, so being seen as green may be the driving force behind investments into interior landscaping. |
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Company: eFIG Ltd
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Garden Centre Farm Shops – Taking the opportunity
Gordon Leatherdale, founder of a chain of farm shops, each turning over £2M per year, and now a farm shop consultant, outlines some of the opportunities for Garden Centre owners who are considering a farm shop. |
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Author: Gordon Leatherdale Company: St Catherine's
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VAT CHANGES - What you need to know
Starting from 1 December 2008, standard rate VAT was cut from 17.5% to 15%. The Chancellor’s Pre-Budget Report on the 9th December 2009 confirmed that the rate would revert back to 17.5% from 1 January 2010. Goods or services subject to reduced or zero rated VAT are not affected by either of these changes. Retailers might experience higher than usual demand for big ticket items as customers bring forward purchases to take advantage of the last remaining month of 15% VAT. |
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Author: GIMA advice to members Company: GIMA
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Telephone Technique for Garden and Landscape Contractors
Technique on how to open and close a sale. |
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Author: Duncan Heather Company: Oxford College of Garden Design
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